About Us
meet the owner
Welcome to Selective Fans, your go-to destination for exquisite home interiors curated with love and passion. Founded and meticulously curated by Karla Muller, a dedicated project manager with a talent for transforming houses into homes, Selective Fans is a manifestation of Karla’s unwavering commitment to creating spaces that exude charm and character.
Karla’s journey into the realm of home interiors began as a project manager collaborating with her husband on property flips. It was during this transformative experience that she discovered her profound passion for the intricate world of interior design. As a dynamic duo, they explored countless magazines and websites, drawing inspiration from diverse sources to infuse each property with a unique aesthetic appeal.
Originating from the picturesque landscapes of Cape Town, Karla’s South African roots have significantly influenced her design philosophy. The breathtaking surroundings serve as a constant wellspring of inspiration, inspiring her to craft products that seamlessly blend functionality with the beauty of nature. Born and bred in this vibrant city, Karla brings a touch of the Cape’s eclectic charm to every product and concept within the Selective Fans collection.
Karla is not just a project manager; she is a visionary product developer. Her commitment to excellence is evident in the curation of bespoke products that transcend the ordinary, turning a house into a warm and inviting home. At Selective Fans, we believe that every corner of your living space should reflect your unique style and personality. Thus, our collection is carefully curated to offer a diverse range of products that cater to various tastes and preferences.
Explore our selection of meticulously crafted furniture, decor, and accessories, each handpicked to elevate your living space to new heights of elegance. Whether you’re seeking timeless classics or contemporary statements, Selective Fans is your partner in transforming your house into a reflection of your individuality.
Join us on this exciting journey of creating personalized, beautiful interiors that speak to your soul. At Selective Fans, we don’t just sell products; we curate experiences that celebrate the art of living. Welcome to a world where passion meets design, and every piece tells a unique story of style and sophistication.
Our Story
Originally a small, specialized family enterprise, Selective Lighting has expanded its scope and diversified its product expertise. Now, interior decorators, architects, and builders can access over four decades of accumulated product design knowledge conveniently online.
Established in 2021, Selective Fans emerged as a female-owned venture, nurtured with the backing of Selective Lighting—a longstanding family business specializing in lighting and fireplaces for more than 40 years. With a wealth of experience garnered through years of exploration, product discovery, and the importation of finely crafted interior design elements, the baton has been passed to the next generation, poised to carry forward and adapt the legacy to contemporary times.
Our inception in the ceiling fan realm has been a distinctive initiative, setting us apart by delivering high-quality, customized designs at exceptionally reasonable prices. Drawing inspiration from innovators and dreamers, our designs embody this spirit, offering fans that are meticulously handcrafted, tailored to their surroundings, and radiate a timeless casual elegance.
About Us
At Selective Fans, we believe in curating not just products, but experiences that elevate the art of living. Our commitment extends beyond mere transactions; it’s about fostering a connection between our clients and the embodiment of timeless design. As we continue to grow and adapt, we invite you to join us on this journey of transformation, where tradition meets innovation, and each piece tells a unique story of style and sophistication. Welcome to a world where the past, present, and future converge in the pursuit of exceptional interior design.
